Like most companies the economy has left a bad taste in our mouths and left fear for our financial stability. People are scared to spend money and I don’t blame them. It’s amazing that even though most companies should be begging for any business they can get. The customers are not being treated the way they should be. This is hurting your business. Your customers and prospects should be treated like gold. They are the backbone of your business. Their experience with your company determines if they buy from you again or not. Word of mouth is a huge part of your businesses success.
Reason one: If you don’t have great customer service you’re not treating everyone like gold your competition will and with these uncertain times you can’t loose any business.
Reason two: A lifelong customer will generate you more than just money. They will bring in additional customers through their walking testimony. Improve the experience for customers that have had a bad experience and show them that you value them. This can be achieved by over delivering on your products or taking money off for their inconvenience.
Reason three: With great customer service skills it is much easier to up sell or even cross sell more products and services to existing customers. One of the best ways to increase profits is to sell more to the same people.
I hope you can see how bad customer service will cost you in the long run. Improving your customer service is easy enough to do. It may take some getting used to but it will be worth it and seen in the increase of sales. You can find great tips and tricks to implement by doing a bit of research online.