There is nothing easy about a recession, and it can be even more difficult when you own a business. After all you are responsible for the people that are working for you. One of the biggest mistakes that most small businesses make is by cutting back on their marketing. The companies that are advertising during a recession are the companies that know the benefits of it.
Just because the economy is bad right now, doesn’t mean that there isn’t anybody spending money. They just need a good reason for spending it. That is exactly what you need to give them. The only way to achieve this is through marketing.
Here are just a few inexpensive advertising ideas that you should begin taking advantage of if you want to keep your business strong.
Tip #1: Public Relations
PR is one of the oldest methods of advertising. It’s also an effective and affordable method as well. You can find many online PR websites that you can use to offer your business credibility. All you need to do is come up with a good story and start writing your press release. You can find everything you need with minimal searching online.
Tip #2: Post Cards
Direct mail is much cheaper than you think that it is. There are many online printing companies that will help you to keep the cost down low. The most important part of this form of advertising is to make it as effective as possible before the mailing goes out. Remember give them great reasons for spending money.
Tip #3: Get online
There are so many free methods of increasing your recognition from Facebook, Twitter, LinkedIn and many others. You can learn more about this by going online and researching them. You don’t even need to pay for hosting anymore. Free blog hosting is everywhere.